Improve call plan adherence
Most life sciences companies rely on call plans to guide rep activity. Aktana continually analyzes information like ideal pacing, geographic proximity and HCP availability so reps can respond quickly and productively when real-world complexities get in the way.
Help lower-performing reps shine
While Aktana helps all reps improve their results, we help lower performers the most. They are the most in need of learning what data to look for, where to find it, and how to apply it. And by using Aktana, they not only improve immediate results, but they build valuable skills for the future.
Better adapt to changes in strategy or market conditions
Aktana uses knowledge of the rep’s context to guide data collection and analysis, providing key insights to the rep at the time of decision. And as new information becomes available, Aktana informs the rep of what that information means and how they might usefully apply it.
Increase the quality of rep-HCP interactions
Today, HCPs look for value in exchange for their time. Aktana can help reps become more knowledgeable about a physician’s challenges through insights on matters such as script writing dynamics, formulary coverage changes, adverse event reports, or patient trends.
Better coordinate multi-channel activity
The use of alternate channels in HCP engagement is increasing, yet its execution remains largely disconnected from rep activity. With Aktana, integrated multi-channel strategies can be enabled. Reps can know when alternate channel activity should impact their decisions and can be guided in initiating alternate channel activity of their own.